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Discussion Question Chapter 10

Discussion Question Chapter 10

Q Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use either a written paragraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length. Part 1: Product Strategy Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider the following: • What level of quality and consistency does the offering have? • How many features does it have and can they be removed or added? • Does the design and/or service deliver what the customer values? If not, how can it improve? • What improvements would help your offering compete more effectively? Part 2: Respond to Classmates’ Posts After you have created your own post by Wednesday, look over the discussion forum posts of your classmates and respond to at least two of them. Part 3: Incorporate Feedback Review the feedback you receive from your classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.

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Sportswear, apparel, and equipment are essential products for athletes globally, not limited to professionals, but includes individuals who work towards body fitness, students who love sports, and other people who love sportswear. This product is at the maturity stage of the product development life cycle. Level of quality and consistency of the offering Nike Inc. is known globally for producing high-quality sportswear, apparel, and equipment, and this has kept them among the top best in the world. Their products have been on the top of the wish list of customers for years because of their consistency in making quality products since 1964.